Technavio Announces the Publication of
its Research Report Global Professional Hair Care Market 2016-2020
Technavio recognizes the following companies as the key players in the global professional hair care market: Henkel, Kao, L'Oréal, P&G, and Unilever.
Other prominent vendors in the market are: Avon, Cadiveu Professional USA, Combe, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, and World Hair Cosmetics.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is launch of customized products. Consumers today are willing to spend on premium personalized services and advanced products. This has resulted in increased preference and demand for retail salon products. Consumers perceive that retail salon products sold by salons are more effective, customized for their hair and scalp problems, and of better quality than other haircare products available in retail stores.”
Technavio recognizes the following companies as the key players in the global professional hair care market: Henkel, Kao, L'Oréal, P&G, and Unilever.
Other prominent vendors in the market are: Avon, Cadiveu Professional USA, Combe, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, and World Hair Cosmetics.
Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is launch of customized products. Consumers today are willing to spend on premium personalized services and advanced products. This has resulted in increased preference and demand for retail salon products. Consumers perceive that retail salon products sold by salons are more effective, customized for their hair and scalp problems, and of better quality than other haircare products available in retail stores.”
According to the report, one of the
primary drivers in the market is use of multiple platforms to engage with consumers.
Marketing and consumer engagement play vital roles in creating awareness,
endorsing, and promoting products. Continuous consumer engagement through both
offline and online platforms including mobile marketing and spreading product
awareness through mobile applications, audio-video formats, and styling tips
also help engage consumers. Vendors use celebrity endorsements to differentiate
and promote their brands in this intensely competitive market. They are also
trying to market their haircare products in-house through salons or beauty
parlors. Big salon chains enter partnerships with professional haircare
companies to use the companies' products in their salons and to market them to
consumers. They offer value packages and samples.
Further, the report states that one
major challenge in the market is cannibalization through one-time purchase
items and DIY home product packs. The demand for personal care products
especially haircare appliances such as hair straighteners and other styling
hair appliances is surging in the market. These hair styling appliances are
one-time investments, have longer life cycles, are portable, and are
increasingly easy to use. In comparison, professional salon treatments can be
very expensive, and consumers tend to prefer them on specific occasions. The
haircare appliances and hair stylers market is expected to play a key role in
the global personal care appliances market during the forecast period.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
About
Professional Hair Care
The global economic recovery, impact of mass media, and higher disposable incomes have resulted in improved product sales in the market. Consumers use salon services to try out new hairstyles and styling products, influenced by celebrities and changing fashion trends. Salons are increasingly opting for professional haircare products to provide varied services to customers.
Technavio’s analysts forecast the global professional hair care market to grow at a CAGR of 3.75% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global professional hair care market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of Pilates equipment to individual customers and sports clubs in the global market.
The market is divided into the following segments based on geography:
• Americas
• APAC
• Europe
• MEA
Technavio's report, Global Professional Hair Care Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Henkel
• Kao
• L'Oréal
• P&G
• Unilever
Other prominent vendors
• Avon
• Cadiveu Professional USA
• Combe
• Estée Lauder
• Godrej Consumer Products
• Johnson & Johnson
• Revlon
• Shiseido
• World Hair Cosmetics (Asia)
Market driver
• Use of multiple platforms to engage with consumers.
• For a full, detailed list, view our report
Market challenge
• Cannibalization through one-time purchase items and DIY home product packs.
• For a full, detailed list, view our report
Market trend
• Promotion and bundle services at salons.
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
The global economic recovery, impact of mass media, and higher disposable incomes have resulted in improved product sales in the market. Consumers use salon services to try out new hairstyles and styling products, influenced by celebrities and changing fashion trends. Salons are increasingly opting for professional haircare products to provide varied services to customers.
Technavio’s analysts forecast the global professional hair care market to grow at a CAGR of 3.75% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global professional hair care market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of Pilates equipment to individual customers and sports clubs in the global market.
The market is divided into the following segments based on geography:
• Americas
• APAC
• Europe
• MEA
Technavio's report, Global Professional Hair Care Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Henkel
• Kao
• L'Oréal
• P&G
• Unilever
Other prominent vendors
• Avon
• Cadiveu Professional USA
• Combe
• Estée Lauder
• Godrej Consumer Products
• Johnson & Johnson
• Revlon
• Shiseido
• World Hair Cosmetics (Asia)
Market driver
• Use of multiple platforms to engage with consumers.
• For a full, detailed list, view our report
Market challenge
• Cannibalization through one-time purchase items and DIY home product packs.
• For a full, detailed list, view our report
Market trend
• Promotion and bundle services at salons.
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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