Location-Based Search and Advertising Market Report 2016-2020

Technavio recognizes the following companies as the key players in the global location-based search and advertising market: AdMoove (HiMedia), Foursquare, Groupon, Near and xAD. 

Other Prominent Vendors in the market are: Adfalcon (Noquoush), Aislelabs, Appello Systems, Badoo, bfonics, BLIP Systems A/S, Burpple, COUPIES, Facebook, Gimble, Hungry Go Where (SingTel), Intersec, Jatis Mobile, Komli Mobile, Millennial Media (Verizon), Madvertise media (Mobile Network Group), Nexage (Verizon), NeoMedia, Ping Mobile, Polaris Wireless, Proxama, Scanbuy, Shopkick (SK Planet), ShowNearby (Honeybay), Social Retail, Sprooki, Thinknear (TeleNav), Thumbvista, Verve Wireless, Vouchercloud (Vodafone), Waze (Google), Weve (O2), Wimdu, and Yoose.

Commenting on the report, an analyst from Technavio’s team said: “The use of LED fixtures for location-based services is cost-effective for indoor locations as it eliminates the need for additional hardware Chips manufactured by lighting companies are embedded in the overhead LED lights used in offices. The chips communicate using consumer's smartphones and use sensors to track the direction in which users move inside stores.”

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According to the report, demand for smartphones has been rapidly increasing every year. This has led to the introduction of new smartphone models into the market by OEMs (original equipment manufacturers) and the development of rich and more compelling apps.

Further, the report states that lack of awareness of location-based advertising among users acts as a major hindrance for the growth of the market. Moreover, many advertisers also lack the knowledge of location-based advertising and campaigning, and about the integration of location-based advertising that employs consumer behavioral analytics. Due to this, many SMEs are refraining from investing in location-based advertising, thus affecting market growth. 

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. 

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About Location-Based Search and Advertising:

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry.

Technavio’s analysts forecast the global location-based search and advertising market to grow at a CAGR of 45.95% during the period 2016-2020.

Covered in this report 
The report covers the present scenario and the growth prospects of the global location-based search and advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the annual sales of advertisements by fast moving consumer goods (FMCG) companies, automobile companies, educational institutions, sports industry, and local restaurants and food joints.

The market is divided into the following segments based on geography: 
• Americas
• APAC
• EMEA

Technavio's report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. 

Key vendors 
• AdMoove (HiMedia)
• Foursquare
• Groupon
• Near
• xAD

Other prominent vendors 
• Adfalcon (Noquoush)
• Aislelabs
• Appello Systems
• Badoo, bfonics
• BLIP Systems A/S
• Burpple
• COUPIES
• Facebook
• Gimble
• Hungry Go Where (SingTel)
• Intersec
• Jatis Mobile
• Komli Mobile
• Millennial Media (Verizon)
• Madvertise media (Mobile Network Group)
• Nexage (Verizon)
• NeoMedia
• Ping Mobile
• Polaris Wireless
• Proxama, Scanbuy
• Shopkick (SK Planet)
• ShowNearby (Honeybay)
• Social Retail
• Sprooki
• Thinknear (TeleNav)
• Thumbvista
• Verve Wireless
• Vouchercloud (Vodafone)
• Waze (Google)
• Weve (O2)
• Wimdu
• Yoose
Market driver 
• Reduced cost of marketing and enhanced consumer outreach
• For a full, detailed list, view our report 

Market challenge 
• Lack of awareness
• For a full, detailed list, view our report 

Market trend 
• Integration of location-based search with social networking websites
• For a full, detailed list, view our report 

Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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